Self-Reliant India: A Study on Consumersâ€™ Perceptions Towards Swadeshi Products

Authors

Meenu Maheshwari Assistant Professor, Deptt. of Commerce and Management, University of Kota, Kota
Ashok Kumar Gupta Associate Professor (ABST), Govt. Commerce College, Kota
Sudarshana Sharma Assistant Professor - Finance, Amity Global Business School, Ahmedabad

DOI:

https://doi.org/10.33516/maj.v55i10.47-51p

Keywords:

No Keywords.

Abstract

Covid-19 pandemic and an appeal made by Honourable PM Modiji on Go Local for Vocal has made us realized to substitute foreign brands with Indian Brands to make Indian Economy a self-reliant economy. This pandemic has affected the customersâ€™ perception towards Swadeshi products and has also provided different opportunities to MSMEs to fill the gap created by global disruption. This research Paper is an initiative in this regard and reveals that Indian MSMEs should focus on providing high quality customized products with right pricing and their easy availability as Indians are ready to switch to Swadeshi products. Measures taken by Government for revival of MSMEs and changed perception of customers will definitely work for upliftment of MSMEs and will flow a wave of fulfilment of dream of â€œAATMANIRBHAR BHARATâ€.

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Published

2020-10-31

How to Cite

Maheshwari, M., Gupta, A. K., & Sharma, S. (2020). Self-Reliant India: A Study on Consumersâ€™ Perceptions Towards Swadeshi Products. The Management Accountant Journal, 55(10), 47–51. https://doi.org/10.33516/maj.v55i10.47-51p

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Issue

Volume 55, Issue 10, October 2020

Section

Cover Story

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