Disruptive Innovation and COVID-19: Road to Sustaining Businesses and Promises for Future
DOI:
https://doi.org/10.33516/maj.v55i9.77-79pKeywords:
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‘The only permanent thing is change’ is an adage difficult to comprehend but is the only guiding light in the most challenging scenarios. Comfort zones and habits have been proved to be dangerously limiting in respect of businesses across economic zones as well as business cultures. The business equivalent of change is ‘Risk’ which drives our sensibilities and approaches towards managing and mitigating the same. COVID-19 has and shall continue to have a barbaric impact on businesses across sectors and industries. Hence a fresh set of disruptive innovation across sectors can bring re-defining changes. Also, disruptive innovation can re-engineer the business processes and make sure that we change to align with this change and put it to best use.Downloads
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