Service Quality and its Effect on Customer Satisfaction in Digital Banking Services
DOI:
https://doi.org/10.33516/maj.v54i2.89-95pKeywords:
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The effects and shifting trends in availing Digital Banking Services (DBS) and change in perception on Banking Services of the customer, have been studied in this work. This is supported by a survey based on 1000 respondents. AmodifiedSERVQUAL model has been developed and the main attributes of service quality in which customers are more satisfied or dissatisfied in DBS have also been identified.Downloads
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