Demystifying last Mile Distribution in Fast Moving Consumer Goods Industry-A Contemporary Perspective

Authors

  • Kiran Mahasuar International School of Business and Media (ISB & M), Pune

DOI:

https://doi.org/10.33516/maj.v53i5.76-79p

Abstract

No Abstract.

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Published

2018-05-01

How to Cite

Mahasuar, K. (2018). Demystifying last Mile Distribution in Fast Moving Consumer Goods Industry-A Contemporary Perspective. The Management Accountant Journal, 53(5), 76–79. https://doi.org/10.33516/maj.v53i5.76-79p

Issue

Volume 53, Issue 5, May 2018

Section

FMCG
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Europe PMC

References

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McCracken, Grant (1988), The Long Interview. Thousand Oaks, CA: Sage Publications

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Sarkar, D. N., & Pareek, G. (2012). Wholesale Model of Rural Distribution in FMCG: A Quantitative Study of Factors. International Journal of Management Research and Reviews, 2(8), 1347.

Sridharan, S., & Viswanathan, M. (2008). Marketing in subsistence marketplaces: consumption and entrepreneurship in a South Indian context. Journal of Consumer Marketing, 25(7), 455-462.