Marketing Transition in the Indian Banking System: An Introspection

Authors

  • Pradipta Gangopadhyay Institute of Cost Accountants of India, Kolkata

DOI:

https://doi.org/10.33516/maj.v53i1.42-49p

Abstract

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Published

2018-01-01

How to Cite

Gangopadhyay, P. (2018). Marketing Transition in the Indian Banking System: An Introspection. The Management Accountant Journal, 53(1), 42–49. https://doi.org/10.33516/maj.v53i1.42-49p

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Cover Story