Agricultural Marketing Practices:Farmers Perspectives in Adilabad

Abstract

Agriculture is still the largest economic sector and plays a significant role in the overall socio-economic development of India, and The monsoons play a critical role in the Indian sub-continent's agriculture in determining whether the harvest will be bountiful, average, or poor in any given year. The entire rainfall in the subcontinent is concentrated in the few monsoon months. The agriculture sector recorded satisfactory growth due to improved technology, irrigation, inputs and pricing policies. This paper explores the various facets of cultivation and marketing of different crops in Adilabad zone of Andhra Pradesh under the following heads.1) number of years 2) total land 3) income per month 4) crops under cultivation 5) present and last year cotton area 6) reasons for increase in area 7) price the individual farmer getting and reasons for not getting market price. The results show that the Reliability Statistics Cronbach's Alpha is .982 and R value in Regression is .969 and R-Square value is .938 and KMO and Bartlett's Test Measure of Sampling Adequacy is .906 more than 0.5 which indicate statistically significant and Bartlle value is highly significant with .000. This is less than 0.05. The Extraction Sums of Squared Loadings are at 88 % which indicate 12 % data was extracted from the study which is nearly significant.