A Study of Awareness of Common Investors about SENSEX & NAV Indices of Unit Linked Insurance Plans

Abstract

Be it whatever profession one is engaged into, investments into stock market for the purpose of making money is as common as the basic necessities of life today subject to education & awareness of people. The present research paper aims to highlight the level of awareness/ignorance of the people & the myths that govern their thinking in this regard. It is very important for the investors to have at least a minimum knowledge of the dynamic market. Ironically, they lack even this minimum knowledge but believe superficially on certain assumption held by them. Through this paper, we attempt to raise the level of awareness among the common mass. The primary data was collected for the purpose of study, using opinion questionnaire, only from those respondents having ULIP policy from either of 24 life insurance companies operating in India with help of Google forms, and 178 responses were recorded, data so collected was converted into percentage, tables and charts for drawing successful conclusion for population.40% respondent keep themselves updated about market fluctuations and 36 % respondent were aware about the switching option which confirms that large population of common investors is not having adequate knowledge of market fluctuations. It can be helpful for insurance companies to identify the factors which could enhance the satisfaction level of their customers.