Restructuring India’s B-Segment Automobile Industry using Socio-Demographic and Psychological Factors

Authors

  • Amritpal Singh Dhillon
  • Hardik Vachhrajani

DOI:

https://doi.org/10.33516/rb.v42i2.133-143p

Keywords:

Automobile Industry, Customer Behaviour, Customer Perception, Chi-Square Test.

Abstract

In current market scenario, India's automobile industry is transforming very rapidly. Manufacturers too remain untouched by this quickly changing environment, especially B- segment car manufacturers. In recent times, more focus is on B-segment car due to increasing disposable income and easy finance, making automobile's B-segment industry very lucrative. Further traffic and parking problems also shifted luxury segment consumers to B-segment category. Thus, it becomes very important to investigate internal as well external factors influencing the behavior of car purchasing customers in this segment. This research paper applies a quantitative approach on data collected from upcoming city of Gujarat, i.e. Vadodara through a self-administered questionnaire. Further, Chi-square test was used on demographic data to determine whether any statistical relationships among variable exists or not. In addition, it was observed that there is a statistically significant relationship between ownership and each of the independent variables; namely annual income and occupation except education. Moreover, the factors which are playing a crucial role while making a purchase decision about car is mileage, price&music system above and beyond the safety features like ABS&airbags. The findings of this study will improve automobile manufacture's understanding of consumer buying behavior of rapidly growing cities. Apart from that, the study also provides valuable insights in understanding on how different factors affect the consumer buying behavior.

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Published

2016-07-01

How to Cite

Dhillon, A. S., & Vachhrajani, H. (2016). Restructuring India’s B-Segment Automobile Industry using Socio-Demographic and Psychological Factors. Research Bulletin, 42(2), 133–143. https://doi.org/10.33516/rb.v42i2.133-143p

Issue

Volume 42, Issue 2, July 2016

Section

Articles
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Europe PMC

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