The Influence of Behavioural Biases on Investment Decisions: An Evidence Based On Kolkata

Authors

  • Samrat Banerjee
  • Rishav Mukherjee

DOI:

https://doi.org/10.33516/rb.v49i2%20-%203.137-148p

Keywords:

Behavioural Biases, Investment Decisions, Investor’s Perception, Advertisements, Consumer Expenditures, Risk Perception, Covid-19.

Abstract

Several Researches conducted earlier have substantiated behavioural finance as a catalyst in making investment decisions. The current study focuses on the determinants of investment behaviour for residents of Kolkata. A structured questionnaire has been circulated among 160 residents of Kolkata using convenience sampling technique. Principal Component Analysis was performed using SPSS for the analysis. Findings reveal investors’ perception to be the most dominant factor in making investment decisions, while other factors like advertisements, consumer expenditures, risk perception, Covid-19 also influenced decisions regarding investment. Therefore, it can be asserted that majority of the determinants highlighted loss aversion as the prime behavioural bias for making investment decisions. Moreover, it can be concluded that people of Kolkata take into consideration various behavioural biases which influence their investment decisions.

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Published

2024-03-21

How to Cite

Banerjee , S., & Mukherjee, R. (2024). The Influence of Behavioural Biases on Investment Decisions: An Evidence Based On Kolkata. Research Bulletin, 49(2 & 3), 137–148. https://doi.org/10.33516/rb.v49i2 - 3.137-148p

Issue

Volume 49, Issue 2 & 3, July-October 2023

Section

Articles
Crossref
Scopus
Google Scholar
Europe PMC

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