JOSHI, Esha; PRASAD, M.V. Rama. Exploring the Effects of Innovative Retail Touchpoints on Consumer Buying Behavior in India: Application of the S-O-R Model. The Management Accountant Journal, [S. l.], v. 57, n. 12, p. 91–95, 2022. DOI: 10.33516/maj.v57i12.91-95p. Disponível em: https://icmai-rnj.in/index.php/maj/article/view/172576. Acesso em: 28 sep. 2024.