SENGUPTA, Sabyasachi. Case Study on Financial Rationale of Marketing Decisions. The Management Accountant Journal, [S. l.], v. 52, n. 6, p. 41–44, 2017. DOI: 10.33516/maj.v52i6.41-44p. Disponível em: https://icmai-rnj.in/index.php/maj/article/view/115392. Acesso em: 19 nov. 2024.