MANJUNATH, K. R. Pricing Strategies-A Tool for Customer Retention and Value Optimization an Evaluation. The Management Accountant Journal, [S. l.], v. 48, n. 2, p. 149–156, 2013. DOI: 10.33516/maj.v48i2.149-156p. Disponível em: https://icmai-rnj.in/index.php/maj/article/view/60933. Acesso em: 6 jul. 2024.