ROY, Soumen; GHOSH, Samanwita. Effective Use of Directional Policy Matrix (DPM) as a Strategic Operational Tool for Improving Marketing Performance-An overview. The Management Accountant Journal, [S. l.], v. 47, n. 8, p. 903–907, 2012. DOI: 10.33516/maj.v47i8.903-907p. Disponível em: https://icmai-rnj.in/index.php/maj/article/view/78781. Acesso em: 6 jul. 2024.