Creativity, Culture – The Linkage and Economic Growth – A Perspective
DOI:
https://doi.org/10.33516/maj.v57i4.55-58pKeywords:
No Keywords.Abstract
Creativity is critical to the advancement of innovation and civilization. Intangible assets accrue as a result of creativity, reposited in a knowledge framework. Culture is having a relative influence in the path and helps accelerate the creativity.
With the increasing role of creativity in improving the innovation basket and product profiles for corporates, it has become a must to have a clear understanding as to how culture affects creativity and in turn creates intangible assets which then generates cash flows for long term for an organisation.
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