SINGH, Pradeep Kumar. Competitive Differentiation through Intangibles – A Case Study of Maruti Suzuki Ltd. Research Bulletin, [S. l.], v. 47, n. 3-4, p. 49–70, 2022. DOI: 10.33516/rb.v47i3-4.49-70p. Disponível em: http://icmai-rnj.in/index.php/rb/article/view/169527. Acesso em: 4 jul. 2024.