Impact of Artificial Intelligence on E-commerce Customers

Abstract

Artificial intelligence is rising in popularity as information and communication technology advance. In today’s e-commerce market, businesses’ primary goal is to persuade consumers to buy particular goods and brands. It might seem like a move in the right direction to use artificial intelligence as a cutting-edge tool in the e-commerce industry. The study focuses on describing the fundamentals of artificial intelligence and e-commerce as well as their advantages. On the basis of the studies that are now accessible, the objective is also to assess the significance of artificial intelligence and its application in the context of e-commerce. Many E-Commerce firms today employ artificial intelligence to better understand their customers and meet their expectations. Machine learning, the most popular subset of AI technology, can make sense of all the data that online stores collect and use it to provide insights that improve customer experience, streamline internal business operations, and combat fraud.