Decoding Gen Z’s Perceptions about the Start-Up Environment in India: A Way Forward

Authors

  • Geetanjali Shrivastava

DOI:

https://doi.org/10.33516/rb.v48i1-2.47-62p

Keywords:

Start-Ups, Business Idea, Entrepreneurship, Start-up Ecosystem in India, Incubation Centres, Gen Z

Abstract

The purpose of this study is to learn how Gen Z perceives the start-up ecosystem in India. Using an exploratory descriptive research approach, the study investigates the link between the constructs. The data for this study was gathered through standardized questionnaire and validated measures. The information was gathered via a Google form from mostly Bhopal City’s Gen Z. (Madhya Pradesh). The needed sample size for the investigation was calculated using Inverse Square Root Method. The study’s structural model was analyzed and the hypothesis was tested using SmartPLS software. The results of the study revealed that government initiatives are the most influencing factor in creating an ecosystem for start-ups, followed by finance. Family and peer pressure hardly contribute to creating an ecosystem for start-ups. The ecosystem for start-ups had the greatest direct influence on promoting start-ups followed by personal factors. Talking about indirect influence government initiatives topped the chart followed by finance.


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Published

2022-07-01

How to Cite

Shrivastava, G. (2022). Decoding Gen Z’s Perceptions about the Start-Up Environment in India: A Way Forward. Research Bulletin, 48(1-2), 47–62. https://doi.org/10.33516/rb.v48i1-2.47-62p

Issue

Volume 48, Issue 1-2, April-July 2022

Section

Articles
Crossref
Scopus
Google Scholar
Europe PMC

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