Consumer Motivation for Organic Product Consumption with Special Reference to West Bengal

Authors

  • Indrani Dasgupta

DOI:

https://doi.org/10.33516/rb.v45i3-4.32-53p

Keywords:

Organic Food, Organic Farming, Consumers' Behavior, Consumers' Attitudes.

Abstract

Indian consumers are living in a dynamic world these days. They are continuously facing array of new products and services, including food products. Organic food is one such new phenomenon that is widely talked about but rarely understood. However, compared to the European level, the consumption of organic food products is quite low in India. The market for organic food is extremely nascent in India, with very few active brands and low penetration even among urban consumers.

In India, of the total 180 million hectares of total agricultural land, land under certified organic production is a negligible 0.0015 per cent. In comparison, organic farmland in the European Union (EU) constitutes 5.7 per cent of the total agricultural land. Growth of organic agricultural land in EU, however, has been substantial over the last decade, having increased by approximately 60 per cent since 2005.

Gracia and Magistris (2008) professed that “the future of organic agriculture will depend, to a large extent, on consumer demand.†On this context, this paper tries to investigate the perception and attitudes of the organic food consumers from West Bengal. In order to provide information related to consumer motivation in purchasing organic products, 50 respondents were interviewed using face-to-face approach by adopting a survey. Perception, knowledge and behaviour of the consumers (respondents) towards organic foods are studied and the results are presented in this paper.

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Published

2020-01-01

How to Cite

Dasgupta, I. (2020). Consumer Motivation for Organic Product Consumption with Special Reference to West Bengal. Research Bulletin, 45(3-4), 32–53. https://doi.org/10.33516/rb.v45i3-4.32-53p

Issue

Volume 45, Issue 3-4, October 2019-January 2020

Section

Articles
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