LAVANYA, K. V. N.; RATHNAKAR, S. Get Brand Leadership by Treating Marketing and Innovation Cost as Investment. The Management Accountant Journal, [S. l.], v. 50, n. 2, p. 43–47, 2015. DOI: 10.33516/maj.v50i2.43-47p. Disponível em: http://icmai-rnj.in/index.php/maj/article/view/61100. Acesso em: 22 nov. 2024.