From Push to Pull - Digital Transformation Globally during and after Covid 19 : An Empirical Analysis

Abstract

The Covid-19 pandemic has changed a lot of myths about digital transformation. Though even before the pandemic, digital technology started to be an important part of the workforce globally, the lockdowns and restricted face-to-face human interaction forced by the covid-19 pandemic transformed the digital technology landscape completely at the global level. This paper aims at finding out how Covid-19 pandemic has drastically impacted digital transformation globally, and how the digital transformation now is considered an inevitable business strategy.